Analyze and discuss what these mission statements tell you about each of the companies

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Unit 1 - Marketing Principles Collapse

Reading Assignment: Kerin, chapters 1, 2, 3 and 17

Assignment Type: Discussion Board

Deliverable Length: 3-4 paragraphs

Points Possible: 75

Due Date: 2/13/2011 11:59:59 PM CT

 In a series of interviews, you ask three recruiters to describe the missions of their companies. One says, "To make profits." The second recruiter says, "To create customers." The third says, "To fight world hunger."

* Analyze and discuss what these mission statements tell you about each of the companies.

* Rewrite these mission statements yet be sure that they reflect the same mission as the ones listed above.

* If the mission statements are based on the results of market research findings, what type(s) of research could have been conducted?

In your own words, please post a response to the Discussion Board and comment on 2 other postings. You will be graded on the quality of your postings.