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Wednesday, February 16, 2011

MKTG205-1101A-15 Principles of Marketing Week 2 Discussion Board

Solution is available here for U$17.50
MKTG205-1101A-15 Principles of Marketing Assignment Name: Unit 2 Discussion Board Deliverable Length: 200–300 words Details: Although market competition is important in today's markets, a company must also consider its customers. Building customer relationships to create a profitable relationship is necessary when designing its strategies. A company can become so competitor-centered that it loses focus on maintaining profitable customer relationships. * Pick a company you feel has lost focus on maintaining profitable customer relationships, and explain why you think this occurred. * What do you feel is the best way to maintain balance between competitor and customer orientations? Provide an example of a company and its strategy to use in your discussion. * Does this strategy change as the company changes? Provide an example of how and why a company's strategy might change. Adhere to APA formatting and reference guidelines when writing your response. Additionally, your response should be free of grammatical errors, use complete sentences, and give specific details to support statements. In order to facilitate a true academic discussion, students are required to make a minimum of three posts to be eligible for full credit in each Discussion Board assignment. Your first post will directly address the Unit topic and should be posted by the 3rd day of that Unit. The other two posts should be in response to your peers or professor and should be posted by the 5th and 7th day of the Unit. Be aware that the number of posts and the 3-5-7 deadlines represent only a portion of the points awarded for Discussion Board activity. A large portion of this assignment’s grade is based on the quality of the posts. In your own words, please post a response to the Discussion Board and comment on other postings. You will be graded on the quality of your postings. Minimum of 5 in-text citations with reference page APA format. For assistance with your assignment, please use your text, Web resources, and all course materials. Unit Materials Unit 2 Points Possible: 75 Date Due: Sunday, Feb 20, 2011 # Objective: Explain marketing approaches, from local to global # Cite the elements of “customer-driven” marketing and the development of a marketing mix Submitted Files: Discussion Board Score: N/A Instructor Comments: No comments have been made

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