MKTG205-1101A-15 Principles of Marketing
Assignment Name: Unit 2 Individual Project
Deliverable Length: 2-3 pages
Details: People understand the importance of keeping customers happy. Customer retention and repurchase is based on brand loyalty and therefore increases a company's revenues. Select a company that you think has a good strategy for developing relationships with its customers.
In 2–3 pages, describe and critique the company’s strategy for developing relationships with its customers. The critique should begin with a discussion of the programs that are currently in place. At a minimum, consider policies for the following:
* Handling customer complaints
* Providing information about new or existing products
* Placing orders
* Receiving any other feedback from customers
* Tracking an order
The analysis should discuss what is good about the policies and what needs to be improved. The final section should include recommendations for improvements. Discuss how the company can build customer relationships and/or capture value from customers. Suggest strategies that are not already in use.
As a guideline, your recommendations should be about 1 page in length. Please submit your assignment. For assistance with your assignment, please use your text, Web resources, and all course materials.
Please refer to the following multimedia course material(s): * Unit 2: Sound Marketing Within An Organization * Unit 2: Appealing To Consumer Behavior * Unit 2: Customer Value/Satisfaction Minimum of 6 in-text citations with reference page APA format. Points Possible: 125 Date Due: Sunday, Feb 20, 2011 # Objective: Describe the function of marketing and demonstrate its importance to the overall success of the organization # Justify the importance of customer relations and customer satisfaction to marketers # Identify the reasons why it is essential for the marketing department to collaborate with other departments in the organization in order to be effective Submitted Files: Submit Assignment Score: N/A Instructor Comments: No comments have been made
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